The number of households in the United Kingdom with an Amazon Prime Video subscription decreased to 13.3 million in the fourth quarter of 2024. The service faces tough competition from the subscription video-on-demand (SVOD) giant Netflix, who reported 17.1 million subscribers in the UK.
Who has more movies and TV shows, Netflix or Amazon?
Although Netflix is outperforming Amazon Prime Video in terms of household subscriptions, the latter does have a greater number of titles available. Amazon Prime Video had a total of 20,500 titles available in the UK as of late-2024, whereas Netflix had 8,000. The majority of Amazon Prime Video titles are movies in the UK.
Amazon’s content spend
Amazon Prime Video is an SVOD service owned and run by the online retailer Amazon. In 2023, Amazon’s video and music content budget amounted to an estimated 18.9 billion U.S. dollars, an increase of over 10 billion U.S. dollars compared with five years earlier.
Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 4th quarter 2024
(in 1,000s)
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Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 4th quarter 2024
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BARB. (February 3, 2025). Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 4th quarter 2024 (in 1,000s) [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/529740/svod-services-by-penetration/
BARB. "Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 4th quarter 2024 (in 1,000s)." Chart. February 3, 2025. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/529740/svod-services-by-penetration/
BARB. (2025). Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 4th quarter 2024 (in 1,000s). Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/529740/svod-services-by-penetration/
BARB. "Number of Amazon Prime Video Households in The United Kingdom (Uk) from 1st Quarter 2014 to 4th Quarter 2024 (in 1,000s)." Statista, Statista Inc., 3 Feb 2025, https://www.statista.com/statistics/529740/svod-services-by-penetration/
BARB, Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 4th quarter 2024 (in 1,000s) Statista, https://www.statista.com/statistics/529740/svod-services-by-penetration/ (last visited April 27, 2025)
Number of Amazon Prime Video households in the United Kingdom (UK) from 1st quarter 2014 to 4th quarter 2024 (in 1,000s) [Graph], BARB, February 3, 2025. [Online]. Available: https://www.statista.com/statistics/529740/svod-services-by-penetration/
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